In May 2023, news broke that Johnny Depp had made history by signing the most expensive men's fragrance deal ever with Dior. This came after his highly publicized legal battle with Amber Heard. The Pirates of the Caribbean actor managed to secure a deal worth over $20 million with the renowned luxury fashion house. However, it seems that not everything is going smoothly with Dior's advertising campaign in France.

A viral post on Reddit shows an advertising board, possibly located in a mall or shopping center in Paris, that has been defaced with insulting language directed at Depp. This incident occurred in the midst of the controversy surrounding his trial with ex-wife Amber Heard.

The caption of the post read, "Dior's advertising in France using Depp is not going well." The defaced board featured the word "rapist" alongside "shame" stickers, marking the first time any of Depp's numerous Dior ads have been targeted in this manner.

Reactions to the post were mixed among users. Some expressed support for the defacement, with one user saying, "*face throwing a kiss emoji* to whoever in France did this." Others saw it as a sign of French fans actively supporting Amber Heard against Johnny Depp, commenting, "The French seem to be the most outspoken in terms of supporting Amber" and "Oh! It makes me smile.

Those French activists are badass. Love them so much; they've done so much to support Amber overtly." Another user suggested that this type of energy should be carried into 2024.

Many on social media had praised Dior for their loyalty to Johnny Depp, as they stood by him when most people close to him abandoned him to support Amber Heard. Depp's deal with Dior surpassed the likes of Robert Pattinson's $12 million agreement with Dior Homme and Brad Pitt's $7 million pact to endorse Chanel No. 5.

While the authenticity of the defaced advertisement has not been officially confirmed, its viral presence on Reddit has sparked widespread discussion and speculation.